The statement from Cisco quotes the then company’s Senior Vice President of Cisco’s Corporate Development & Consumer Group, Ned Hooper, saying, “Pure Digital has revolutionized the way people capture and share video with Flip Video.” By October the same year, started redirecting to /en-us/.
Cisco designs, manufactures, and distributes telecommunications equipment and networking software and hardware. On May 21, 2009, Cisco Systems announcedthat it had completed Pure Digital's acquisition for $590 million. He says that “understanding the appeal of this machine will require you not just to open your mind, but to practically empty it.” He says emptying the mind was necessary because, on the face of it, the Flip Video looked like a “cheesy toy.” Acquisition by Cisco Pogue seemed to run out of superlatives when describing the Flip Video. Instead of crippling this 'camcorder,' the simplicity elevates it." It's always ready, always with you, always trustworthy. Pogue's impression of the Flip is evident when he writes, “it's a blast. In an article about the Flip published by The New York Times, David Pogue reports, “It's been the best-selling camcorder on since the day of its debut.” If Hollister believed that the Flip Video had taken the world by storm, he wasn’t the only one impressed. Hollister cites internal Google emails when he reportsthat “the Flip Video was almost a Google-branded camera.” However, it looks like other executives at Google had their eyes on YouTube, and the Flip Video deal never happened. In an article published by, Sean Hollister reports that “the Flip Video camcorder took the world by storm, allowing millions to shoot digital home videos one-handed and easily save, share, and upload them to a nascent YouTube.” Kristen Nicole writes for and says that when Pure Digital designed the Flip Video, it addressed “the need for an easier way to get clips up on all those popular video sharing sites like YouTube and Revver.” The built-in USB made it easy to connect the camera to a computer when uploading videos. You paid $149 if you wanted double the space. For $119, you got a camera with 30 minutes of storage space. When the new product hit the market in the first half of 2007, it was priced based on its storage space. The Pure Digital camera was reengineered and relaunched in 2007 as the Flip Video.
The only way to watch the recorded footage was to take the recorded material back to the CVS store, where the footage would be burned to a CD so you could watch it on television or another device supporting a CD. A 2005 CNN article describing the disposable camera says that the “video camcorder's 1.4-inch color playback screen lets users watch their home videos and delete unwanted segments.” The Flip’s predecessor was launched in 2005 as a disposable camera priced at $29.99 at CVS drugstores. At this time, the site provided a service where users could upload photos. This is why a search through the archives shows that was online as far back as 2001. The History of Įven though the Flip Video Camera is the more famous of Pure Digital Technologies’ products, the company had several other products and services before launching the video camera. Finally, we provide some details about what happened to. We also look at the company’s achievements and its purchase by Cisco. To answer the above question, we took some time to follow the history of. Today, any attempt to find is met with an apology: “Sorry - we can't find that page.” What happened to the website of a product that managed to capture 13% of the camcorder market only a year after it was launched? Share Everything.” was the product’s official website. In advertising the product, its manufacturers saidthat it made videos “simple to shoot” and “simple to share,” inviting users to “Shoot Anything. The Flip Video Camera was first released into the market in 2006 by an American company called Pure Digital Technologies.